Yelena is a powerhouse producer, friend, travel partner, birthday buddy, community volunteer, and dedicated family woman. She’s at the helm of FilmTribe, dedicating her aesthetic eye.
For her latest interview in VoyageATL, she had visions of an Israel-themed session. Big on blue, and magazine cover-worthy. It was a blast to think bold, and pull out the lighting gels.
The outcome is big drama, but it was all fun behind the scenes:
I was thrilled to be hired as the photographer for Faces of Orthodoxy Season 6 Atlanta (backed by the Orthodox Union). They profiled 6 movers and shakers, to tell their dynamic stories, and show the world that Orthodox people are relatable, rather than exotic or strange as seen in the media.
Week one: Batsheva Gelbtuch
“ I was raised in Israel in Chareidi society which is often categorized as insular. My father broke all stereotypes. His shtreimel & deep-rooted beliefs in the Chassidic way of life coexisted with his love of Zionism. He insisted on serving in the IDF despite a heart condition. My father was a lover of all humans. Growing up we weren’t allowed to use the word ‘chiloni,’ secular, when referring to non-observant Jews. Every Jew is holy.
I had a wonderful Bais Yaakov high school experience in Jerusalem. I was surrounded by strong, brilliant & brave women. We were encouraged to be inquisitive & to challenge the lessons in order to learn & grow.
Despite coming from a loving & nurturing nuclear family, there was darkness in my childhood. 3 out of my 4 grandparents survived the horrors of the Holocaust. Their open wounds served as the backdrop of painful familial dynamics. Wanting to have the tools to support those experiencing trauma fueled my desire to become a social worker. I received my master's at Wurzweiler & became a licensed marriage & family therapist. 19 years ago, my husband at the time & I moved to Atlanta. He had joined the Atlanta Scholars Kollel to do college campus outreach & I worked in private practice while teaching about Judaism on campus. When Atlanta joined the first JWRP trip for moms to Israel, I was tapped to help lead the Atlanta cohort. This became the birthplace of Jewish Women’s Connection of Atlanta, a thriving community of spiritually seeking women in Atlanta.
If I could define the common thread woven in the tapestry of my life, it would be finding beauty in holding space for the entirety of the diversity. I am divorced & am blessed to be raising 4 amazing humans. I am inspired by the way my children overcome their challenges & have created incredibly beautiful, unique life paths. Doing life is challenging. But I have learned that every dark path I needed to traverse was eclipsed by light, often in the form of angelic friends. Find your people. They are there. Don’t do it alone.
JWC Atlanta was founded & led by a team of diverse brilliant lay leaders who make the magic happen. It’s an organization by women for women. It started with that first cohort that went on that first Israel trip. They wanted to ensure that every Jewish woman in Atlanta had access to that wealth of Jewish wisdom & spiritual anchoring they experienced. JWC Atlanta’s goal is to connect women to themselves, to each other & to Hashem. Together we've built a spiritual community that unites women through friendship, learning & Jewish values, which in turn impacts women, their families & the Atlanta Jewish community. And there it is again, that familiar heart tug, my father's whisper, embracing the entirety of the diversity, & that our beauty as a people (and in all aspects) is borne from the differences & not the similarities.
My partner in crime is Julie Silverman who is my Rebbitzen, mentor & dear friend. Every day, we & our incredible staff & brilliant educators & lay leaders get to meet and learn Torah with thousands of brave incredible Jewish moms who are in the trenches ensuring a bright Jewish future for their families & the world at large. Our sages teach us that moms are the future of the Jewish people. What started as a grassroots effort morphed into a thriving community of thousands of Jewish women. To date, JWC Atlanta has had 1000s of women attend classes, join programs & travel all around the globe and explore our Judaism & what it means to us. I’m so blessed to currently work full-time as executive director for this thriving organization (my therapist role is on hold for the time being).
What’s the main thing women are seeking? I think it's anchoring and connection. We all want to be a part of a bigger story than ourselves. We want to find ways we can lead lives of meaning & impact. Meaning & connection is oxygen; we can’t live without it.”
BTS photos and brilliant eye: Yelena Hertzberg. I’d like her to come with me on every photoshoot ever.
When the cousins come to play from the other side of the world, you make sure the memories last.
Proud Grandma is so excited to admire her sweet babies on her walls daily (on standout Matte Metals), and gift a mini album to her own mother.
Designed for her wall using the unedited images.
If you are a parent, or a grandparent, you know the struggle of getting multiple children engaged in the same moment. I hold your hand through the process, and help you envision your ultimate image. One that captures the spirit of each of your loved ones.
Update! The gallery has been installed!
We met during this shoot, and hit it off: so much so, that at her gallery design appointment, she invited me to travel with her to the other side of the world - and I accepted! I meet clients so that they can tell their story- in their home, and to future generations. Sometimes, I get to become a part of their story, and them, mine.
A picture from our trip to Israel!!:
We might have had a little fun:
