Posts tagged atlanta branding
Comfort For You and Baby

Lori walked into the studio, and a fresh breeze followed her.

She was here for a few headshots, as she began her new endeavor as a Sleep Consultant for Wee Sleep. And I can see why she’s just the person you would want with you, when you are bleary-eyed and exhausted to the point of tears. She is so kind, so warm, and so genuinely interested in you. Conversation with her flows so easily, and you don’t want it to end. She’s excited for your triumphs, and wants you to succeed. I mean, naturally. All the time. It’s who she is. And it’s what makes her perfect for this role.

She needed different versions of her images, to accommodate different scenarios for her company. I told her no problem…

While I’m past the stage of needing a sleep consultant, (you, too, will get through it!), it was clear from our interactions that she’s the one to recommend.

http://wee-sleep.com/

The Creative Eye

Yelena is a powerhouse producer, friend, travel partner, birthday buddy, community volunteer, and dedicated family woman. She’s at the helm of FilmTribe, dedicating her aesthetic eye.

For her latest interview in VoyageATL, she had visions of an Israel-themed session. Big on blue, and magazine cover-worthy. It was a blast to think bold, and pull out the lighting gels.

The outcome is big drama, but it was all fun behind the scenes:

Designed For Her Job

Rachel walked in the studio door a stranger, referred to me by the magnificently talented Faith Cohen. She was in town visiting her parents, but our time in this neighborhood had not overlapped, which is an absolute shame.

Because she is hilarious. Quick, witty, to the point, and tells it like it is with a clever twist. Over and over again, I found myself thinking, “Damn, she nailed it again,” in reference to the most basic observations.

Which I imagine really pays off in her work as a marketing director at an ai startup…

Check out the company she works for! hatch.ai, designed to help Nonprofit Fundraisers engage more effectively.

Lizzy: Interior Designer

This was a fun twist, for us both, I think.
On a mom board, Lizzy posted: “I’m an interior designer looking for headshots for a rebrand/podcast launch that I’m doing! Any photographers that would want to trade a photo shoot for a room makeover??”

There were already a ton of responses from talented photographers. I shrugged my shoulders, figured that could be fun, and threw my hat into the ring, expecting nothing.

Next thing I knew, we were meeting for coffee and making plans! I was floored that she said she found my work memorable and wanted to move forward.

Meet Lizzy!

Lizzy earned her Residential Interior Design Certification from Kennesaw State University and is a member of the DSA.

But also? Lizzy is married to a police officer, with whom she has four kids and a bunch of chickens. And is active in their faith and church. And teaches preschool AND yoga. And loves antiquing.

Check out her website, Facebook, and Instagram!

Next blog: check out what she had in mind for my entryway!

A Hug for Floridians

Deanna and her family were looking for a different communal vibe, and four distinct annual seasons.

After relocating her family from Boca Raton, Florida to Atlanta, Georgia, Deanna is launching her counseling private practice. While the move was overall very positive, the one loss was leaving a job she adored. Licensed in Florida, she is taking on clients virtually.

Thank you to Rina Pollack for the beautiful makeup!

When you sit with Deanna, its clear she’s patient, thoughtful, curious, and ready to listen and guide.

Visit her website!

The World Awaits

Mamie bounces into the studio full of life, despite being dampened by the rain. Talking to her is refreshing, and I’m instantly 22 again myself. Having just graduated (though unlike her, I didn’t crush through both an undergrad and a masters in Economics in 4 years…), and starting with a new company, a world of opportunity is on the horizon. The company isn’t totally new to her, she was onboarded by Palisades Hudson Financial Group, with whom she interned. She loves the stability, balance, and people at Palisades Hudson, and looks forward to also using her talents in side projects down the road, to help those in need.

What really warmed me was the email from her after I sent her image: “Just wanted to say thank you again for an easy and enjoyable shoot on Monday (and the bag of rice, lol⋆). I like the picture more than I would've ever expected. I really appreciate your work on this and will keep you in mind if I ever have any photography needs in ATL in the future!”

⋆(her phone was wet)
Gotta say, the feeling is mutual.

I’m grateful to Paul Jacobs, Managing Vice President at Palisades Hudson Financial Group. After working with his family and wife a handful of times, he thought of me when they needed an image for Mamie. Continued clients are absolutely the best clients.

Daniela Sparks Teens

With 3 kids 2 and under, New York was feeling too small for Daniela and her family. They wanted to move to a vibrant city with space to breathe and a friendly community with playdates for her growing family. Having supportive family already in Atlanta made it more enticing. With her degree in Social Work, she bid adieu to her role as a counselor in a performing arts school, and opened up Spark Teens Coaching.

Here at Spark Teens, our mission is simple: to provide tailored guidance and support to teens and their families. Drawing from a foundation of listening, collaboration, and a genuine passion for addressing the unique challenges teens encounter, we are dedicated to sparking positive change by helping teens reach their highest potential with confidence and resilience.”

Daniela works with teens and their families to focus on an issue, create a plan, and IMPLEMENT it.
Here’s what I can promise about Daniela: she’s incredibly easy to talk to. She’s open, friendly, and vibrant. I know she came in for a branding session, but I felt like we were “out for coffee.” I can imagine being a teen and finding her comforting, safe, and relatable.

Spark Teens Website
Spark Teens Instagram

Both Sides

I’ve been doing the photography for Stein Law since 2017, but this was a totally different ballgame!

They’re doing a total brand overhaul. With the addition of a new teammate, they also are working with a marketing company that sent over a Photography Art Direction packet.

In it, it outlined the specific blue they needed in some of their images, along with a totally fun concept: each person should have a formal headshot- but when you hover over the headshot, it switches to a casual portrait that showcases their personality. I LOVE IT!!

Is it obvious we had a lot of fun on set?

We ran with the idea, creating a couple sets of group shots that showed both.

Stein Law has been assisting their clients in Corporate Services, Tax Planning and Controversy, and Estate Planning for two decades. Not only do they have the smarts, but the personality, too!


https://steinlawllc.com/

Fujiyama Wealth Management

Are You Facing Financial Transition?

Whatever transition you’re facing (divorce, inheritance, retirement…), wait to make your next move until you learn how to successfully navigate your journey with the help of Fujiyama Wealth Management. They’ll ease you through things like planning retirement, getting an inheritance, selling your business, and loss of spouse.

I first met Junko Horvath at a talent night at our Synagogue. She had no idea what I did, until I was a suggested connection on LinkedIn.

Her daughter was in town briefly, and she wanted to snag the opportunity to update their marketing images, as she’s a member of the team from afar.

Chris met me eagerly at the door, and we discussed potential backdrops. While their stunning office is a part of the “King/Queen” complex, I wanted to showcase them, rather than their jaw-dropping building.

Chris is just as impressive as the company, he told me he was off to run the Chicago Marathon, raising money for charity.

Junko is also author of the book, “Women in Financial Transition.”

Reach out to Fujiyama Wealth Management at their website: https://www.fujiyamawealth.com/

Beautiful Change

Randy was in a nervous rush, trying to get a headshot in by Jewish Women’s Fund of Atlanta’s deadline. She had been accepted into the new cohort of “Agents of Change,” and didn’t know a portrait was part of the process. She Googled “Headshots Atlanta,” and found my website.

But there are no accidents. She was dreading the process, but said as she poked around my site, she began to feel reassured. This would not be painful! She was meant to come to my studio, where I would hold her hand through the process.

There is so much to admire about Randy. She, like so many of us, has been dealt some real challenges. But she sees and moves through them. She remains focused, centered, and loving. She sees opportunity and beauty. And in our session, I hope she saw her own beauty.

Jewish Women’s Fund of Atlanta found a true Agent of Change. Randy has so much to offer the world. Seeing it through her eyes, for even a moment, was changing for me.

Behind the scenes

Batsheva: Faces of Orthodoxy

I was thrilled to be hired as the photographer for Faces of Orthodoxy Season 6 Atlanta (backed by the Orthodox Union). They profiled 6 movers and shakers, to tell their dynamic stories, and show the world that Orthodox people are relatable, rather than exotic or strange as seen in the media.

Week one: Batsheva Gelbtuch

“ I was raised in Israel in Chareidi society which is often categorized as insular. My father broke all stereotypes. His shtreimel & deep-rooted beliefs in the Chassidic way of life coexisted with his love of Zionism. He insisted on serving in the IDF despite a heart condition. My father was a lover of all humans. Growing up we weren’t allowed to use the word ‘chiloni,’ secular, when referring to non-observant Jews. Every Jew is holy.

I had a wonderful Bais Yaakov high school experience in Jerusalem. I was surrounded by strong, brilliant & brave women. We were encouraged to be inquisitive & to challenge the lessons in order to learn & grow.

Despite coming from a loving & nurturing nuclear family, there was darkness in my childhood. 3 out of my 4 grandparents survived the horrors of the Holocaust. Their open wounds served as the backdrop of painful familial dynamics. Wanting to have the tools to support those experiencing trauma fueled my desire to become a social worker. I received my master's at Wurzweiler & became a licensed marriage & family therapist. 19 years ago, my husband at the time & I moved to Atlanta. He had joined the Atlanta Scholars Kollel to do college campus outreach & I worked in private practice while teaching about Judaism on campus. When Atlanta joined the first JWRP trip for moms to Israel, I was tapped to help lead the Atlanta cohort. This became the birthplace of Jewish Women’s Connection of Atlanta, a thriving community of spiritually seeking women in Atlanta.

If I could define the common thread woven in the tapestry of my life, it would be finding beauty in holding space for the entirety of the diversity. I am divorced & am blessed to be raising 4 amazing humans. I am inspired by the way my children overcome their challenges & have created incredibly beautiful, unique life paths. Doing life is challenging. But I have learned that every dark path I needed to traverse was eclipsed by light, often in the form of angelic friends. Find your people. They are there. Don’t do it alone.

JWC Atlanta was founded & led by a team of diverse brilliant lay leaders who make the magic happen. It’s an organization by women for women. It started with that first cohort that went on that first Israel trip. They wanted to ensure that every Jewish woman in Atlanta had access to that wealth of Jewish wisdom & spiritual anchoring they experienced. JWC Atlanta’s goal is to connect women to themselves, to each other & to Hashem. Together we've built a spiritual community that unites women through friendship, learning & Jewish values, which in turn impacts women, their families & the Atlanta Jewish community. And there it is again, that familiar heart tug, my father's whisper, embracing the entirety of the diversity, & that our beauty as a people (and in all aspects) is borne from the differences & not the similarities.

My partner in crime is Julie Silverman who is my Rebbitzen, mentor & dear friend. Every day, we & our incredible staff & brilliant educators & lay leaders get to meet and learn Torah with thousands of brave incredible Jewish moms who are in the trenches ensuring a bright Jewish future for their families & the world at large. Our sages teach us that moms are the future of the Jewish people. What started as a grassroots effort morphed into a thriving community of thousands of Jewish women. To date, JWC Atlanta has had 1000s of women attend classes, join programs & travel all around the globe and explore our Judaism & what it means to us. I’m so blessed to currently work full-time as executive director for this thriving organization (my therapist role is on hold for the time being).

What’s the main thing women are seeking? I think it's anchoring and connection. We all want to be a part of a bigger story than ourselves. We want to find ways we can lead lives of meaning & impact. Meaning & connection is oxygen; we can’t live without it.”

BTS photos and brilliant eye: Yelena Hertzberg. I’d like her to come with me on every photoshoot ever.

The Spicy Peach: Cuisine and Heart

It was terrifying to take the plunge.

For years, I had been incorporating Kashrut (eating kosher food) bit by bit in different ways, but when I went all in, it felt equally liberating and sad. I was relieved to no longer live in the in-between, to totally commit and have another avenue for connection. But I’m a foodie. There were so many delectable elements I took for granted in my cooking, like a nice wedge of parmesan rather than the powdery stuff. I was saying goodbye to my homemade curries, to exquisite cheeses…

Until The Spicy Peach showed up. Tzippy, Jodi, and Lydia came together to revolutionize the Kosher scene in Atlanta. Not only with an outstanding cheese selection, but with ingredients from around the world critical to recreating international cuisines.

It’s not just that they brought super-fresh sushi, salads, and panini; it’s not just that they shipped in foodie amazingness, but they upped the game across the board. We started seeing the chain groceries stretching a bit.

 

But these women aren’t just spicy.

They’ve got a lot of heart, too. You see it in the people that come around, the people they employ. They take the community under their wing and provide more than just comfort food, but true comfort.

They also are the real deal southern ladies, with multiple generations here.

Jodi’s story (and my photography capturing her) was told by Faces of Orthodoxy.

And I’ve popped into the store, and not known which of three generations of Schloss/Teller was going to greet me behind the counter.

Want to see the community? Grab a bite, sit at a table out front, and watch as everyone comes by.

Y’all come back now, y’hear?

Dr. Tate: Faces of Orthodoxy

I was thrilled to be hired as the photographer for Faces of Orthodoxy Season 6 Atlanta (backed by the Orthodox Union). They profiled 6 movers and shakers, to tell their dynamic stories, and show the world that Orthodox people are relatable, rather than exotic or strange as seen in the media.

Week five: Dr. Joseph Tate

“I’m named after my father, Yosef Leib, who was killed on D-Day while my mother was pregnant with me. He was from Eastern Europe & my mother was from India. They met in England during the war. My father’s dream was for me to be brought up in America, so my mother moved to Boston. I went to public school & Hebrew school through 7th grade. I probably had ADHD, but when my mother took me for an evaluation, the psychiatrist said, ‘There’s nothing wrong with him, he’s just bored.’ I went back to England to attend an upper-class Jewish boarding school. After returning to America, I got a chemical engineering degree at @northeastern & then went to work as a computer engineer. I helped invent & patent a part used in every car battery & got my MBA. But I didn’t feel fulfilled. I investigated many alternatives, & finally, much to my surprise, I chose to become a physician.

Once I got married, my wife and I decided to take on more Jewish practices. I made kiddush on Shabbos & we had a kosher home, but we didn’t keep Shabbos fully. Against what seemed like all odds, I got into medical school when I was 30 at the Catholic University of Leuven in Belgium. I learned Dutch in a panic because that’s what my professors spoke. But there was nothing in Leuven for a Jewish family, so we moved to Antwerp. Two years later I transferred to the University of Antwerp.

We became best friends with our next-door neighbors who were religious, many of whom were Ger & Belz chassidim. They guided us along as we became more observant. As it turns out, we weren’t in Antwerp, of all places, for medical school; we were there to find our Judaism! And when Hashem knew we were on the road, He rewarded us. I transferred to @yale where I received my MD. Yale, of course, opened doors for residency. I matched at @emorydeptofmed & joined the Atlanta Beth Jacob community in 1980.

I’ve been in the Emory system for over 23 years & get to teach residents. Teaching is the best way to improve myself clinically. But I never thought I’d deliver babies in the Orthodox community. Today, there are 2nd generation kids I’ve delivered in the shul. I’ve delivered over 800 babies in the community.”

“@bethjacobatl was the first time I ever really belonged to a synagogue. We always understood the importance of giving back to the community. We were one of the builders of @tdsaofficial & I’ve been the president of the Eruv for over 30 years. The eruv is an urban boundary that allows carrying on Shabbos. Georgia Power helped us maintain it over the years. When we needed to switch over to a new method, I went out every Sunday rewiring 15 utility poles a day. I also counsel brides from all over the world leading up to their weddings. I get tremendous fulfillment being in service to my community & Creator.

I delivered my first “community baby” when I was still a resident. At one point, I had delivered 80% of the kids at Beth Jacob. On Simchas Torah, I’d pledge a donation for every kid I delivered who showed up to shul. Once it got to over 180 kids, I got sponsored by the community to raise even more for charity, and all the children come under a giant tallis prayer shawl with me while I give the blessing.

My wife & I have 6 children who were born all over – Boston, Antwerp, New Haven & Atlanta. We have 17 grandchildren & 2 great-grandchildren. Having a large family is the greatest blessing for an only child.

I maintain an inherent belief that women are created with the ability to have babies. This is how they are designed by G-d. Of course, we utilize modern science, but it’s not the be-all and end-all. I don’t think the current 35-50% C-section rate is right. I don’t believe in doing major surgery on a patient if we don’t have to. A large portion of my patients had previous C-sections. Most of them prove me correct and can give birth again without a cesarean. Before long, my name got out there as a proponent of VBAC. I was even featured on a @pbs Religion & Ethics Newsweekly series about how my Orthodox life impacts my delivery of babies. I truly believe that women can have babies if we allow them the chance.”

BTS photots and video by Yelena Hertzberg, best person ever to have on set with you.

Erika: Faces of Orthodoxy

I was thrilled to be hired as the photographer for Faces of Orthodoxy Season 6 Atlanta (backed by the Orthodox Union). They profiled 6 movers and shakers, to tell their dynamic stories, and show the world that Orthodox people are relatable, rather than exotic or strange as seen in the media.

Week four: Erika Needleman

“I come from a family of seekers. My father was always exploring. He was ordained as a Baptist minister at one point (he’s Jewish). My mom is a proud Jew. I have half-sisters who are 30 years older than me & both had gurus. I started yoga at 14 & met my first yoga teacher, Janice. I was always looking for a female role model who I could go to with questions. But after getting to know her, I saw that her life wasn’t as great as it looked in the yoga studio. At 19, I moved to an ashram in Upstate NY with Swamis, Hindu ascetics, to become a yoga teacher. I woke up at 5 a.m., meditated & studied Hinduism. By the end of the program, my back hurt from all the sitting & I didn't feel enlightened. But I knew a lot about Hinduism.

I then went to the Dominican Republic to do community service. I didn’t realize it was through a Christian missionary organization. Oops. I watched how they prayed, saw something was there, but the Jesus thing wasn’t sitting with me. My fellow volunteers asked me questions about Judaism, but all I could tell them was about Hinduism. It was embarrassing to be asked questions by missionaries about my religion which I knew nothing about. I had walked away from my people & heritage, but I didn’t know what I had walked away from. I needed a full grasp of my own religion, so I went back to my college, @arizonastateuniversity & became a religious studies major with a concentration in Jewish studies. I was the only Jew in the Jewish studies courses; everyone else was Mormon.

I got an internship at @hadassah_brandeis_institute feminist think tank at Brandeis. I had never encountered academic Jews before. They all had so much knowledge, & I was just a beginner. I had my first Shabbos at my professor’s house with all the interns. For the first time, I shut off my phone & computer. It was transformative. Shabbos was filled with delicious food & wonderful conversation. I felt truly present like I was exactly where I was supposed to be & there was nothing else to do. Like yoga, but it was my tradition. I was totally hooked.”

”They say you don’t know who you are as a Jew until you go to Israel. I went on Birthright & Ulpan. Before my next program, Pardes, started, I needed a place to stay for 3 weeks. My mom was friends with a survivor named Edith who was close to a family in Har Nof. She arranged for me to stay there. I was told to pack modest clothing. When I walked into their home, it wasn't just a husband and wife. It was a Rosh Yeshiva and Rebbetzin. I felt like an alien.

To my utter surprise, in the Rebbetzin I found the role model I was always looking for. I watched her navigate difficult phone calls and visits. I watched her pray in the morning. I saw someone really connected to G-d. This was a person who was in tune with her higher self, & I wanted that. She didn’t get caught in the spiral when things were overwhelming; G-d was at her center. I had never seen anyone able to do that. I saw in her what I didn’t see in my yoga teachers or professors.

I asked lots of questions but I started to realize that some of my questions didn’t make sense anymore. One morning I sat at her table grasping at straws as to why I wasn't religious, and I melted into a puddle of tears. I was going to have to change. Oh boy.

I decided I wanted to learn Torah in an all-female environment, so I went to Shearim Seminary, where I fell in love & felt at home. I told the head of school that I didn’t want to be religious, I just wanted to learn. She told me they just wanted to get my questions answered. Soon I realized this was exactly what I needed & wanted to be. A year later, I started dating. Edith told me that when you meet the right person, you’ll experience a fog. After my first date with my future husband, I experienced an actual fog. We got engaged 9 dates later.

We lived in Israel for the first year, moved to Passaic & then to Atlanta. Over Covid, it became clear that I needed to use my skills in addition to being a mother. I started life coaching. I began teaching Jewish classes to college students. I also speak to girls’ camps, schools & women’s groups. I call it my Renaissance of Self. I’m receiving all the time when I’m teaching or coaching. It fills me up.”

BTS video courtesy of the talented Yelena Hertzberg

Making Babies

From Jewish Matchmaking (see previous post) to Jewish Babies, we’re moving right along the life cycle…

“My story isn’t unique. But I was lucky. I got pregnant via IVF twice in two years and I thank the universe every day. But for others it takes years, losses, and lots of tears and heartache before babies are made, if at all. And with the costs of IVF ranging from $15,000 – $25,000 in the United States, many don’t even have a chance for a chance. So I’ve turned my useless guilt into helpful actions by starting the Jewish Fertility Foundation (JFF). We provide financial assistance, educational awareness, and emotional support to Jewish families who have medical fertility challenges in the communities we serve. As a woman struggling with infertility, I know what it’s like to cry alone. But YOU are no longer alone. JFF is here for you.”

-Elana Frank, CEO & Founder of Jewish Fertility Foundation

Jewish Fertility Foundation helps hopeful parents by providing financial assistance, emotional support, and infertility education to those struggling to build their families.

I’ve been fortunate to know Elana a long time (since the 90’s!) and her journey is simply amazing. Even more stunning is watching her help so many others along their journeys, and to watch her reach stretch to other cities, and JFF continues to expand.

Elana, Jewish Fertility Foundation, and all the families they are assisting should continue to have much success and their every wish fulfilled.

Jewish Matchmaking

When I was in Israel in 2019, the incomparable Aleeza Ben Shalom, matchmaker extraordinaire, and I were on a women’s program together. We became friends, and she asked if we could squeeze in a headshot and branding session for her while we were there. We snuck off through the streets of Jerusalem, looking for cute spots and soft light, since I was traveling with limited gear. She just told me that she loved the images so much, she’s still using them on many websites today. Of course, I didn’t start blogging until 3 months after our session, but she has news that MUST BE SHARED.

Starting May 3rd, you can tune in and watch her work her magic on her new Netflix Series, “Jewish Matchmaking!”

Will you be watching??

Because I’ll be glued. Aleeza really is a Bracha (blessing.) She loves to give brachas. It’s literally her middle name. And I hope that this series will be a true bracha, not just for her, but for representation of the Orthodox Jewish community.

Update: Aleeza’s show is an undeniable hit, and she represents our people beautifully. She’s crushing her publicity tour, and the “Israel Sistas”: Yelena, Raizel, Aleeza, and I, got to hang out at my house and studio after her show in Atlanta. Always good to get in the hugs!